Why hire an A/V specialist?

If you've ever tried to explain your technology to a standard ad agency or non-technical PR firm, chances are those people, intelligent though they may be, just couldn't grasp the terminology or understand how you wanted to reach your customers. That's where we come in.

Our principal, Elaine Jones, has over 30 years' experience in the audio, broadcast, and A/V industries and has a surprisingly technical understanding of most products used in these industries. Chances are she'll understand your product with very little instruction, which will translate to a minimal amount of time getting "up to speed" on what you're selling and to whom you're selling. After that, our writers and designers will work efficiently to create and disseminate your message. (No, that's not Elaine at the top of the page.)

Why is it important for your PR firm to know the terminology of this market? For the best coverage in trade journals, you need a firm that speaks the language of the magazines and understands what editors want to see. This translates to more press for your company and products.

Software used on a regular basis: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Microsoft Word / Excel / PowerPoint (all are for PC)

Product photography can be done on-site, at your facility or in our home studio. Photos are captured digitally using a 12.2 MP digital SLR camera.

Although the company specializes in the professional A/V marketplace, expertise in other areas is only a phone call away. We have close ties to experts in the fields of electrical / electronic engineering, chemistry, paleontology, and geology.